Abstract. This study aimed to assess customer satisfaction through TripAdvisor reviews of a buffet restaurant in Pasay City, focusing on positive and negative feedback from 2022-2023 to enhance future dining experiences and pinpoint areas for improvement. Employing a qualitative, descriptive method, the study analyzed 660 reviews, categorizing them by food quality, service quality, price, and location. The findings indicated a predominance of positive feedback while highlighting specific areas needing improvement.

Keywords: Customer experience; Customer satisfaction; Restaurant industry; TripAdvisor.