Abstract. This study examined the knowledge, attitudes, and practices in financial literacy among business administration students in urban colleges in the Philippines. Using a survey-based quantitative approach, the study assessed students' understanding of key financial concepts, including income, expenses, debt, credit, and savings. Results indicated that students generally had a positive attitude toward financial literacy. In terms of knowledge, they vary significantly when grouped according to demographic factors such as age, sex, and year level. Regarding attitude, they vary significantly when grouped according to demographic factors such as age, monthly income, and year level. Also, in terms of practice, they vary significantly when grouped according to demographic factors such as age, sex, monthly income, and year level. The study concluded that there is a strong relationship between financial knowledge, attitudes, and financial practices. The findings highlighted curriculum gaps in financial literacy education and emphasized the need for integrating practical financial management courses. It recommended strengthening financial literacy programs through collaboration between academic institutions and financial experts to provide real-world financial education and mentorship, ultimately enhancing students’ financial well-being.

Keywords: Business administration; Curriculum gaps; Financial education; Financial literacy; Philippines.