Medical Tourism in the Philippines: Trends, Challenges, and Opportunities from a Decade of Literature Review
DOI:
https://doi.org/10.69569/jip.2025.687Keywords:
Healthcare infrastructure, Health policy, Medical tourism, Philippines, Systematic reviewAbstract
Medical tourism refers to patients traveling abroad to access affordable and high-quality healthcare. This industry has grown quickly in Asia, with the Philippines emerging as a potential hub due to its skilled workforce, competitive prices, and cultural connections to foreign markets. However, compared to regional leaders such as Thailand, India, and Malaysia, the Philippine medical tourism sector remains underdeveloped. There is a noticeable gap in research, as previous studies have not provided a thorough overview of the trends, challenges, and opportunities in the country’s medical tourism sector. To address this, a systematic narrative review was conducted in accordance with PRISMA guidelines. It covered literature published from January 2015 to September 2025 across databases such as PubMed/MEDLINE, Scopus, Web of Science, Embase, Google Scholar, and HERDIN, as well as government and industry reports. Out of 1,352 screened records, 59 studies met the inclusion criteria. These included 32 empirical papers, 15 policy analyses, and 12 reviews. The findings showed a growing demand for affordable care, an increase in services aimed at the diaspora, and the rise of telemedicine for ongoing treatment before and after care. Ongoing challenges included fragmented governance, a lack of international accreditation, workforce migration, and pandemic-related disruptions. However, there are opportunities in niche markets like dental care, cosmetic surgery, wellness, and retirement healthcare. Overall, while the Philippines has significant potential to become a strong player in medical tourism, its progress depends on improving accreditation, governance, retaining healthcare workers, and investing in digital health. Strategic coordination and policy integration are essential to achieving sustainable, fair growth in this developing sector.
Downloads
References
Abdul-Rahman, M. N., Hassan, T. H., Abdou, A. H., Saleh, F. A., & Mahmoud, N. E. (2023). Responding to tourists’ intentions to revisit medical destinations in the post-COVID-19 era through the promotion of their clinical trust and well-being. Sustainability, 15(3), 2399. https://doi.org/10.3390/su15032399
Akhavan, P., Gholipour, H., Hosseini, S., & Esfandiar, K. (2023). Understanding critical success factors for implementing medical tourism: Grounded theory and multi-case approaches. Journal of Tourism Futures. https://doi.org/10.1108/JTF-05-2021-0119
Akhavan, P., Gholipour, H., & Hosseini, S. (2020). Grey system theory in the study of the medical tourism industry and its performance in the Asia-Pacific. International Journal of Environmental Research and Public Health, 17(3), 961. https://doi.org/10.3390/ijerph17030961
Byun, M., Baek, H.-J., Kim, T., & Lee, J. (2025). Video consultations for patients traveling internationally for medical care: An observational study in a tertiary hospital in South Korea. International Journal of Environmental Research and Public Health, 22, 481. https://doi.org/10.3390/ijerph22040481
Caballero-Danell, S., & Mugomba, C. (2017). Medical tourism and policy development in the Philippines: Strategic opportunities and challenges. Göteborg University Press.
Connell, J. (2016). Medical tourism: Sea, sun, sand and... surgery. Tourism Management, 27(6), 1093–1100. https://doi.org/10.1016/j.tourman.2006.07.011
Dayrit, M. M., & Lagrada, L. P. (2019). The human resource challenge in Philippine health services: Migration, equity, and capacity gaps. Philippine Institute for Development Studies. https://pidswebs.pids.gov.ph/CDN/PUBLICATIONS/pidsdps1902.pdf
Gholipour, H., & Esfandiar, K. (2024). Does medical tourism promote growth in healthcare sectors? European Journal of Health Economics, 26, 233–241. https://doi.org/10.1007/s10198-024-01700-3
Glinos, I. A. (2015). Health professional mobility and patient mobility: Implications for healthcare systems. Eurohealth, 21(1), 3–6.
Hall, C. M. (2020). Health tourism, COVID-19, and the future of cross-border patient mobility. Tourism Review International, 24(2–3), 245–252. https://doi.org/10.3727/154427220X15920632469103
Hanefeld, J., Lunt, N., Smith, R., & Horsfall, D. (2015). Why do medical tourists travel to where they do? The role of networks in determining medical travel. Social Science & Medicine, 124, 356–363. https://doi.org/10.1016/j.socscimed.2014.06.009
Herrick, D. M. (2019). Medical tourism: Global competition in health care. Independent Institute.
Johnston, R., Crooks, V. A., Snyder, J., & Kingsbury, P. (2016). What is known about the effects of medical tourism in destination and departure countries? A scoping review. International Journal for Equity in Health, 15, 26. https://doi.org/10.1186/s12939-016-0312-x
Lee, C. C., & Hung, W. T. (2019). Medical tourism as a new growth opportunity for Asia. Asia Pacific Journal of Tourism Research, 24(12), 1180–1195. https://doi.org/10.1080/10941665.2019.1665478
Ormond, M., & Sulianti, D. (2017). More than medical tourism: Lessons from Indonesia and Malaysia on South–South intra-regional medical travel. Current Issues in Tourism, 20(1), 94–110. https://doi.org/10.1080/13683500.2014.937324
Pocock, N. S., & Phua, K. H. (2012). Medical tourism and policy implications for health systems: A conceptual framework and case studies. Global Health, 7(1), 12. https://doi.org/10.1186/1744-8603-7-12
Pocock, N. S., & Phua, K. H. (2021). Medical tourism in the wake of COVID-19: Implications for resilience and recovery. Asia Pacific Journal of Public Health, 33(8), 905–912. https://doi.org/10.1177/10105395211053131
Rydback, M. (2019). Medical tourism in emerging markets: The role of trust, networks, and word-of-mouth (Case: Philippines). Journal of Hospitality and Tourism Management, 40, 95–103. https://doi.org/10.1080/07359683.2019.1618008
Rydback, M. (2022). The role of medical tourism facilitators and customization in the Philippines. International Journal of Pharmaceutical and Healthcare Marketing, 16(4), 558–572. https://doi.org/10.1108/IJPHM-07-2017-0035
Seo, B. R., & Kim, K. L. (2021). The post-pandemic revitalization plan for the medical tourism sector in South Korea: A brief review. Iranian Journal of Public Health, 50(9), 7047–7054. https://doi.org/10.18502/ijph.v50i9.7047
Smith, P. C., & Forgione, D. A. (2017). Global outsourcing of healthcare: A medical tourism decision model. Journal of Information Technology Case and Application Research, 19(1), 62–76. https://doi.org/10.1080/15228053.2017.1280274
Stackpole, I., Ziemba, E., & Johnson, T. (2021). Looking around the corner: COVID-19 shocks and market dynamics in U.S. medical tourism. International Journal of Health Planning and Management, 36(5), 1407–1419. https://doi.org/10.1002/hpm.3259
Torres, M., & Rollins, R. (2019). Medical tourism in the Philippines: Governance challenges and development prospects. Asian Journal of Tourism Research, 4(2), 55–72. https://doi.org/10.1080/23242272.2019.1600058
Turner, L. (2013). Ethics and medical tourism: Treating patients across borders. Cambridge Quarterly of Healthcare Ethics, 22(2), 170–180. https://doi.org/10.1017/S0963180112000485
Wong, A. K. F., Vongvisitsin, T. B., Li, P., Pan, Y., & Ryan, C. (2024). Revisiting medical tourism research: Critical reviews and implications for destination management and marketing. Journal of Destination Marketing & Management, 33, 100924. https://doi.org/10.1016/j.jdmm.2024.100924
Yap, J. G., Cruz, M. R., & Flores, R. A. (2020). The competitive positioning of the Philippines in Asia’s medical tourism market. Asia Pacific Journal of Innovation and Entrepreneurship, 14(3), 391–406. https://doi.org/10.1108/APJIE-01-2020-0008
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Journal of Interdisciplinary Perspectives

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.