The Influence of Trust on Consumer Purchase Behavior: Examining the Second-Hand Furniture Market in Cauayan City, Isabela
DOI:
https://doi.org/10.69569/jip.2025.034Keywords:
Consumer trust, Online and physical stores, Purchase behavior, Secondhand furniture, Trust factorsAbstract
This study evaluated the influence of trust on consumer purchase behavior in online and physical secondhand furniture stores, aiming to identify the key trust factors that bolstered consumer confidence in each setting. Affordability and sustainability drove the growth of the secondhand furniture industry; however, customer trust significantly influenced purchasing behavior, especially in online transactions. Many consumers are unwilling to purchase used furniture due to concerns regarding product authenticity, inconsistent return policies, and inadequate transparency. Challenges such as complicated return processes, unreliable sellers, and deceitful products significantly impeded their purchase decisions. By acknowledging the impact of trust on consumer assurance, businesses could deal with these obstacles effectively. This study employed a quantitative approach to gather data from 200 consumers who had previously purchased secondhand furniture. The collected data underwent examination using descriptive statistics, correlation analysis, and regression analysis. The results indicated that in online shopping, the foremost aspect was delivering exceptional customer care. Seller reputation, delivery reliability, clarity of product information, and trust in payment methods were further critical aspects. However, the confidence in the return system obtained the lowest rating, reflecting customer apprehension. The study on physical stores revealed that past purchases, transparent pricing, and the store's reputation were the primary sources of trust. In addition, the product quality and the workers' expertise were important. On the other hand, the return policies and the atmosphere of the store had a negligible effect. It is important to note that trust plays a crucial role in individuals' decision-making process. To build a solid foundation of trust, secondhand furniture stores must be open and honest with their consumers about their pricing, return policies, and product details. Trust would help the pre-owned furniture sector to be more profitable and to please consumers more.
Downloads
References
American Psychological Association. (2017). Ethical principles of psychologists and code of conduct (2002, amended effective June 1, 2010, and January 1, 2017). American Psychological Association.
Chakraborty, U., & Biswal, S. K. (2020). Impact of online reviews on consumers hotel booking intentions: Does brand image mediate? Journal of Promotion Management, 26(1), 143–162. https://doi.org/10.1080/10496491.2020.1746465
Chaudhuri, A., & Holbrook, M. B. (2001). The chain of effects from brand trust and brand affect to brand performance: The role of brand loyalty. Journal of Marketing, 65(2), 81–93. https://doi.org/10.1509/jmkg.65.2.81.18255
Cohen, L., Manion, L., & Morrison, K. (2017). Research methods in education (8th ed.). Routledge. https://doi.org/10.4324/9781315456539 Creswell, J. W. (2014). Research design: Qualitative, quantitative, and mixed methods approaches (4th ed.). Sage.
Edbring, E. G., Lehner, M., & Mont, O. (2015). Exploring consumer attitudes to alternative models of consumption: Motivations and barriers. Journal of Cleaner Production, 123, 5–15. https://doi.org/10.1016/j.jclepro.2015.10.107
Field, A. (2013). Discovering statistics using IBM SPSS Statistics (4th ed.). SAGE Publications.
Gefen, D. (2000). E-commerce: The role of familiarity and trust. Omega, 28(6), 725–737. https://doi.org/10.1016/S0305-0483(00)00021
Hakala, I., Autio, M., & Toppinen, A. (2015). Young Finnish and German consumers’ furniture acquisition—wooden, inherited, or just low price? International Journal of Consumer Studies, 39(5), 445–451. https://doi.org/10.1111/ijcs.12189
Harrison-Walker, L. J. (2001). The measurement of word-of-mouth communication and an investigation of service quality and customer commitment as potential antecedents. Journal of Service Research, 4(1), 60–75. https://doi.org/10.1177/109467050141006
Hsu, C. L., Lin, J. C. C., & Chiang, H. S. (2013). The effects of blogger recommendations on customers’ online shopping intentions. Internet Research, 23(1), 69–88. https://doi.org/10.1108/10662241311295782
Huurne, M. ter, Ronteltap, A., Corten, R., & Buskens, V. (2017). Antecedents of trust in the sharing economy: A systematic review. Journal of Consumer Behavior, 16(6), 485–498. https://doi.org/10.1002/cb.1667
Kapoor, A. P., & Vij, M. (2020). Want it, rent it: Exploring attributes leading to conversion for online furniture rental platforms. Journal of Theoretical and Applied Electronic Commerce Research, 16(2), 212–231. https://doi.org/10.4067/S0718-18762021000200114
Kazemifar, M. H., & Khodadadeh, Y. (2013). Factors influencing furniture sales in high-income segments of society. Key Engineering Materials, 572, 143–146. https://doi.org/10.4028/www.scientific.net/kem.572.143
Kossecki, P., & Swierczynska-Kaczor, U. (2006). No trust, no transaction: The implications for the internet suppliers. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.944358 Krejcie, R. V., & Morgan, D. W. (1970). Determining sample size for research activities. Educational and Psychological Measurement, 30(3), 607–610.
https://doi.org/10.1177/001316447003000308
Luo, N., Wang, Y., Zhang, M., Niu, T., & Tu, J. (2020). Integrating community and e-commerce to build a trusted online second-hand platform: Based on the perspective of social capital.
Technological Forecasting and Social Change, 153, 119913. https://doi.org/10.1016/j.techfore.2020.119913
Machado, M. A. D., Almeida, S. O. de, Bollick, L. C., & Bragagnolo, G. (2019). Second-hand fashion market: Consumer role in circular economy. Journal of Fashion Marketing and Management, 23(3), 382–395. https://doi.org/10.1108/JFMM-07-2018-0099
Pothong, K., & Sathitwiriyawong, C. (2016). Factors influencing trust and purchase intention in social commerce. In 2016 International Computer Science and Engineering Conference (ICSEC) (pp. 1–5). IEEE. https://doi.org/10.1109/ICSEC.2016.7859879
Srinivasan, S. S., Anderson, R., & Ponnavolu, K. (2002). Customer loyalty in e-commerce: An exploration of its antecedents and consequences. Journal of Retailing, 78(1), 41–50. https://doi.org/10.1016/S0022-4359(01)00065-3
Swapana, M., & Padmavathy, C. (2018). Effect of online second-hand shopping experience on repurchase intention. International Journal of Asian Business and Information Management, 9(4), 12. https://doi.org/10.4018/IJABIM.2018100103
Tavakol, M., & Dennick, R. (2011). Making sense of Cronbach's alpha. International Journal of Medical Education, 2, 53–55. https://doi.org/10.5116/ijme.4dfb.8dfd
Waight, E. (2013). Eco babies: Reducing a parent’s ecological footprint with second-hand consumer goods. International Journal of Green Economics, 7(2), 197–211. https://doi.org/10.1504/IJGE.2013.057444
Wang, M. Y., Zhang, P. Z., Zhou, C. Y., & Lai, N. Y. (2019). Effect of emotion, expectation, and privacy on purchase intention in WeChat health product consumption: The mediating role of trust. International Journal of Environmental Research and Public Health, 16(20), 3861. https://doi.org/10.3390/ijerph16203861
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Journal of Interdisciplinary Perspectives
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
