Client Perceptions of Product Quality and Service Attitude Among Party Event Suppliers
DOI:
https://doi.org/10.69569/jip.2026.493Keywords:
Client satisfaction, Davao City, Party events suppliers, Product quality, Service attitudeAbstract
This study examined the perceived product quality and service attitude of party event suppliers in Davao City, Philippines, and determined whether client evaluations differed according to monthly income. It also investigated the relationship between product quality and service attitude. A quantitative, non-experimental descriptive-correlational research design with a comparative component was employed. The study collected data from 200 clients using a self-administered questionnaire and convenience and quota sampling techniques. Product quality was measured in terms of lifespan, features, performance, and serviceability, while service attitude was assessed through problem solving, empathic feeling, enthusiastic service, and friendliness. Data were analyzed using frequency and percentage, weighted mean, standard deviation, one-way analysis of variance, and Pearson product-moment correlation. The results revealed that clients rated product quality (M = 3.60, SD = 0.30) and service attitude (M = 3.68, SD = 0.25) at a very high level. No significant differences were found in product quality, F(3, 196) = 0.01, p = .998, or service attitude, F(3, 196) = 1.16, p = .330, across monthly income groups. However, product quality was significantly and positively related to service attitude, indicating that clients who gave higher ratings to product quality also tended to evaluate suppliers’ service attitudes more favorably. These findings suggest that party event suppliers should maintain consistent product standards and responsive, courteous service to strengthen positive client evaluations. Future research may explore additional factors influencing client perceptions to provide a broader understanding of product quality and service attitude in the party events supply sector.
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