The Art of Designing Futures: Academic Performance and Career Readiness of BMMA Graduates
DOI:
https://doi.org/10.69569/jip.2025.752Keywords:
Academic performance, BMMA graduates, Private HEI, Work readiness, Bacoor City, Cavite, PhilippinesAbstract
Education plays a vital role in preparing learners to become skilled professionals and globally competitive members of the workforce. Addressing the need to understand how academic performance relates to employability, this study examined the association between academic achievement and work readiness among graduating Bachelor of Multimedia Arts students at a private, deregulated HEI in Bacoor, Cavite, Philippines. Using a descriptive correlational research design, the study analyzed the General Weighted Average of 45 student-respondents from Batch 2025 and assessed their perceived readiness to demonstrate competencies aligned with CMO No. 20, s. 2017, alongside the Graduate Attributes, Program Educational Objectives, and Program Learning Outcomes. A researcher-developed, validated, and reliable survey instrument (Cα = 0.98) was used, and the data were analyzed using descriptive statistics and a chi-square test. Results revealed that most students achieved academic ratings ranging from “very good” to “superior,” and their work readiness was likewise high, with an overall mean of 4.77. However, the chi-square test yielded X² (45, 6) = 8.02, p = 0.237, which is below the critical value, indicating no significant association between academic performance and work readiness. This finding suggests that readiness for employment may depend more on practical experience, exposure to current industry technologies, and the development of soft skills than on academic grades alone. The study highlights the need for the BMMA program to strengthen performance-based and project-based learning, enhance access to industry aligned tools and facilities, and support faculty development focused on innovative, student-centered instruction. These improvements can help ensure that graduates are not only academically competent but also fully prepared for the demands of the creative industry.
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