Bibliometric Analysis on the Emergence of the Gig Economy
DOI:
https://doi.org/10.69569/jip.2025.268Keywords:
Gig economy, Digital transformation, Technology, Innovation, Employment, Bibliometric analysisAbstract
The research aims to enhance the understanding of the gig economy through a comprehensive bibliometric analysis. Utilizing co-citation and co-occurrence techniques, this study seeks to identify key articles, prominent topics, and emerging trends within the field. The objective is to provide valuable insights for researchers as well as practical guidance for policymakers and organizations aiming to engage effectively with the gig economy. The analysis draws upon data from the Scopus database, which includes a robust dataset of peer-reviewed journal articles, ensuring the reliability of the findings. The study highlights three primary research clusters: the theoretical foundations of the gig economy, the digital platforms and precarious aspects of gig work, and the lived experiences and power dynamics within gig employment. Key emerging topics identified include the relationship between technology and jobs, the realities of gig employment, innovation and entrepreneurial strategies, and traditional employment factors in the gig economy. The findings indicate that while the gig economy has significant transformative potential, there is an urgent need to redesign traditional employment strategies to ensure equitable benefits for all participants. In conclusion, the gig economy presents a complex interplay of technology, innovation, and human factors. Future research should delve deeper into these dimensions to maximize opportunities while addressing the inherent challenges. Achieving a balanced approach will be essential for fostering an inclusive and sustainable gig workforce moving forward.
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